As work dictates and as time permits, we are asked to conduct research and present our findings to clients. In some cases we are able to share this with you.
Periodically we will look to publish "Anakiwa Research Reports". These look at specific aspects of business and present findings and strategies to create organisational value and competitive advantage. Our first report is focused on:
"Leveraging Customer Value - The Perception Gap"
In today's challenging and highly competitive market place, organisations are constantly seeking for ways to increase revenues, decrease cost, increase profitability and create differentiation. Historically, organisations have focussed on the acquisition of new customers rather than the retention of existing customers. Many organisations are now turning their attention to existing customers in an effort to protect short-term revenues, and to enhance long-term revenue prospects.
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